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September 2021

Fashion brand

Gabrielle Union fashion line relaunched by new owners of New York & Company

The Gabrielle Union line features soft neutrals with pops of color. Photo: Timothy Sexton via New York & Company

Gabrielle Union announced the relaunch of its fashion line with New York and company under the Saadia Group, a multi-category product manufacturing, wholesaling and retailing company. The Saadia Group acquired the e-commerce business of New York & Company in September 2020 after the original parent company filed for Chapter 11 voluntary bankruptcy in July 2020.

The Gabrielle Union line was originally launched in fall 2017 and was available exclusively from New York & Company. The collection was well received by fans and the retailer saw immediate success. With the new collection, Union will bring its own style to the diverse brand portfolio of the Saadia Group.

The first version features key pieces of Union’s personal wardrobe, from runs to nightly dates and everything in between. The line features soft neutrals with pops of vibrant color and embraces luxurious textures and fabrics. The new fall collection will also introduce denim into its line for the first time.

“With every collection I design, I want to make sure that the clothes reflect my personality, my style and celebrate confidence,” Union said. “The September collection has it all, styles for work, chic and comfy knits and pops of color for a fun night out.”

The Gabrielle Union line will be relaunched with New York & Company and Lord & Taylor for fall 2021 with additional plans to launch future drops at Fashion to Figure, a leading plus size fashion brand. The relaunch of the range will consist of monthly launches, starting in September, and will cater to a variety of customers by offering sizes XS-XXL and US 0-20.


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Fashion style

Running out of Netflix shows to watch? Try these.

PARIS – The last year and a half of being glued to the small screen for work and pleasure, desperate for any new escape piece, be it a blockbuster, arthouse or d ‘a glossy series, must have forever changed our relationship to the moving image, raising the stakes and expectations. And while when fashion first went live, the idea of ​​turning a runway show into video seemed like a potential savior for the industry, it also exposed some of the limits of the fashion imagination.

Watching model after model walk around the screen, even with sophisticated camera angles, it quickly became very easy to look away.

This is especially true now that in-person shows – like big screen cinematic experiences – are making a comeback; now that video has become a conscious choice, rather than a necessity. For some, like Dries Van Noten, it is about health problems linked to a pandemic; for others, like Marine Serre, it is a creative imperative.

Whatever the motive, however, it has become increasingly clear that in order for a designer to opt for a mini-movie over a runway show, there has to be a specific reason for the video to be; something you can do onscreen and can’t do in person.

The medium must be part of the message. (My apologies to Marshall McLuhan.)

Ms. Serre, a designer who thinks deeply about the current state of affairs, has always understood this. (Well, she tends to be the first with a lot of things: an avid cyclist, she also made masks before masks were a part of everyday life, and she’s already gone from addiction to her logo to widely recognized crescent moon.)

She made two of the most successful fashion films from previous digital seasons, in part because each contained a narrative thread that, like her fashion, which relied on recycling long before it became a runway trend, was rooted in the world. . Not just the world of environmental policy, but literal everyday life materials.

To that end, she said, the film “allows me to go further than I can with a show, to break the boundaries of fashion in a certain way”, to show people not only how to wear his clothes, but how to live and how to act within them. .

She did it again this season, in a garden in the Marais, where her film, “Ostel 24”, could be premiered on the big screen. One day in the life of a single, tight-knit community, he showed them meditating, driving, kneading dough, eating, dancing alone in their rooms, crushing cherries to make candy. tincture, especially to look after each other. To take care. To pay attention.

Whether they wore clothes that were also deeply imbued with a sense of personal alchemy that can transform vintage Dutch sheets (embroidered napkins and tablecloths) into delicate tea dresses, or checkered terry cloth tea towels into lunch costumes. a la Chanel, or the ’90s popcorn tops that nobody likes anymore in extraordinary collages of prints and colors (sometimes 15 tops in a dress), were part of the story. A reminder that the choices you make are important, from what you put on in the morning, what you eat and who you share it with.

Like, in a different way, was Thebe Magugu’s “Genealogy”, like Ms. Serre, a relatively young freelance designer who found a more intimate voice through digital than in the resonant surroundings of the runway.

A sort of family memory / therapy session, as well as a surprisingly personal guide to his formative influences, the film showed Mr. Magugu leading a sort of round table discussion with his mother, Iris Magugu, and his maternal aunt, Esther Magugu, as he ‘they browsed through old family photos from their lives in the South African mining town of Kimberley and discussed their favorite clothes – which Mr Magugu had translated into his new collection.

So her mother’s prized trench coat became a beige and sky blue off-the-shoulder trench coat. A nurse’s periwinkle blue uniform became a neat shirt dress with trumpet sleeves, the hemline plunging down the back. Ditto for the cashmere print of a beloved dress, with a sophisticated rockabilly touch. As an expression of how the past informs the present (and the future), and how memories are contained in what we wear, it has been done with elegance and power.

And that gave Riccardo Tisci’s Burberry video a calculated and antiseptic aspect in comparison: a sort of mix and match version of the house codes (trench coats! Leather!) Which have become viral hits; butterfly and cow prints and plush faux fox tail accessories paraded through a landscape of rooms. Many of the more classic trench coats, as it turned out, were cut entirely at the back to expose the back. Shock! Transgression! Cold? Also: Why?

At least Mr. Van Noten’s discontinuous compilation of movements, colors and music communicated the intensity of the collection, which, seen in the accompanying photographs, looked like nothing but a stream in pure fashion: volumes and puffed seam ruffles. , rainbow fringe cascades, fuzzy fireworks prints, rhinestone covered denim – idea after idea, each one seeming more tactile and maximalist than the next.

In a conversation on Zoom, Mr Van Noten said he had thought of festivals, both Burning Man in the desert and India’s colorful Holi, and how people come together to express their joy. His clothes were all that. But it made the disconnect between what they represented and the fact that they were trapped, onscreen, particularly frustrating. When what the viewer should really feel was captivated.

Emotional and technological connectivity is not enough; you also need context. This is the place where the stories we tell ourselves weave into the fabric. This is when you hit rewind. And watch it over and over again, until it’s ready to wear.


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Fashion designer

Designers team up with Milan Fashion Week Spring 2022

Courtesy of the designers; Prada: Emmanuel Wong

style points

Style Points is a weekly column on how fashion intersects with the rest of the world.

In the past, a collaboration was the height of credibility – from top married to bottom, luxury mixed into everyday life. But after this just concluded Milan Fashion Week, this kind of movement looks so much like 2020. Now the designers who once existed in their own competing, non-intersecting lanes are merging, with unexpected results. Perhaps the model for this was the Gucci / Balenciaga tie we saw during the Aria collection from the first in April, whose “pirated” pieces merged Alessandro Michele’s embellished maximalism with that of Demna Gvasalia. Matrix-front ready.

Milan fashion week spring 2022
Fendi by Versace

Courtesy of the designer.

“Fendace”, AKA Fendi + Versace, was the coat rack that became the talking point of this Milan Fashion Week. But since the exhibition notes for the collection were quick to declare from the start, “This is not a collaboration.” Instead, it was a meeting of the spirits, as Fendi’s Kim Jones and Versace’s Donatella Versace brewed a potent brew of the house’s iconographies. “This is a first in the history of fashion,” said Versace, “two designers with a real creative dialogue that flows from respect and friendship.” The first part, Versace by Fendi, featured the safety pins of the first cutting the double-F logos of the second, while the second part flipped and inverted it, layering Medusa prints over the familiar brown logo pattern. Two good tastes that taste good together!

Milan fashion week spring 2022
Prada spring 2022

Emmanuel Wong

Another fashion power couple, Miuccia Prada and Raf Simons, continued their successful partnership, forged in early 2020 when Simons was announced as co-creative director of the house. Their first IRL show was, deservedly, on a double podium, with models marching simultaneously in Milan and Shanghai. The theme: “seduction through reduction”, pairing Prada’s talent for unconventional sexy with Simons’ masterful minimalism. They wanted to explore, the show’s notes explained, the “clothing history … the memory of a train, the bones of a corset, the curve of a bra”. So the trains came thin and single-paneled, as a Brutalist architect might envision, and the corset cords hung as loosely as shoelaces, reminders of a standard of antediluvian beauty whose shadow still hangs over us today. hui. Ms Prada’s sense of humor shone through in an oversized sweater that retained the slight silhouette of a first-wave bra, with sashes hugging the particularly erogenous zone of the upper arms. Let Prada create clothes that are both sexy and ironic.

Milan fashion week spring 2022
A Rave Review look from the Gucci Vault.

Courtesy of Gucci.

Michele, who took advantage of GucciFest last fall to support up-and-coming designers like Charles de Vilmorin and Gareth Wrighton, had a trick up his sleeve in embroidered velvet this season. No, he didn’t put on a surprise show, but he did unveil the Gucci Vault, an online concept store featuring looks from up-and-coming brands like Swedish sensations upcycling Rave Review and New York designer Shanel Campbell endorsed by Solange, as well as vintage Gucci pieces that Michele describes as “mutant relics”. Teaming up with those on the rise and letting them enter the Gucci world was a natural move for a designer who has always welcomed new talent. (“I was like, ‘Why can’t a fashion house with a creative director also have space for expressive, aesthetic and social contaminations?’ Michele explained in a statement.)

shanel campbell gucci vault
A look by Shanel Campbell from the Gucci Vault.

Courtesy of Gucci

This kind of “contaminations” between design talents with different perspectives makes sense not only on the client side, but also on the designer side. A simple logo might seem routine these days, and we’re all mired in collaboration fatigue, but the postmodernist, limited-edition appeal of two layered visions is the ultimate fashion joke for the hypebeast who has it all. In addition, the preciousness of brand holiness has collapsed and everything is now a fair game. As for the creators, they are no longer sitting alone in their workshops to pursue a singular vision. It is even possible that the solidarity rediscovered thanks to open source sustainable development efforts and the group’s commitments to change the industry will increasingly turn them into collaborators, and not competitors. And we’re all fancier for that.

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Fashion brand

How global supply chains are going out of fashion

  • Benetton Shifts Production To Asia As Shipping Costs Rise
  • To boost manufacturing in Eastern Europe, Turkey and North Africa – CEO
  • Relocation helps control supply chain and shorten lead times – CEO
  • Similar issues facing many apparel and consumer sectors

MILAN, Sept. 30 (Reuters) – Fashion brands like Benetton are increasingly turning away from global supply chains and low-cost manufacturing hubs in Asia, in a shift that could prove a lasting legacy of the COVID-19 pandemic.

Italian Benetton is bringing production closer to his country, boosting manufacturing in Serbia, Croatia, Turkey, Tunisia and Egypt, with the aim of halving production in Asia by the end of 2022, told Reuters chief executive Massimo Renon.

Renon provided insight into the economy behind a trend affecting much of the industry as strained supply lines pushed up costs and shipping times, undermining a business model that has proven to be popular over the past 30 years.

“It is a strategic decision to have more control over the production process and also over transport costs,” he said, adding that the group had already transferred more than 10% of its production out of countries like Bangladesh, Vietnam, China and India this year.

“Today, a sea container that cost between $ 1,200 and $ 1,500 can cost between $ 10,000 and $ 15,000, with no certainty as to when it will be delivered.”

The tenfold increase in sea freight costs was due to the scarcity of available vessels, as many of them were inactive during the pandemic, as well as a resumption in consumer demand, said Renon, whose company achieves most of its sales in Europe but has shifted production to a lower level. wage countries since the early 2000s.

This shipping dilemma is upsetting several companies in the clothing sector, and more generally in the consumer sector. Hugo Boss is also looking to bring manufacturing operations closer to its markets, for example, while more immediately Lululemon, Gap and Kohl’s say they will rely more on much more expensive air freight to avoid stockouts during the season. holidays.

Renon, who took the helm of Benetton last year, is on a mission to revive the fortunes of the company that made a name for itself in the 1980s with its bold colors.

He said that even though production costs remained 20% lower in Vietnam and Bangladesh compared to Mediterranean countries, this advantage was offset by longer lead times caused by supply issues.

“From an average of 4 to 5 months, we can now reach 7 to 8 months (from Asia) given the lack of ships.

In contrast, when the clothes are produced in Egypt, delivery to warehouses and stores in Europe can be shortened to 2 or 2 and a half months, Renon said. In the case of woolen clothing, which it produces in Serbia and Croatia, it can take just 4-5 weeks, he added.

In these two countries, as well as in Tunisia, Benetton plans to ramp up on its own sites, while in Egypt and Turkey it is working with suppliers.

‘MORE THINGS GO WRONG’

Strategies vary in the clothing industry, however. Market leader and fast-fashion pioneer Inditex, owner of Zara, bases 53% of its production relatively nearby – in its home market Spain, Portugal, Morocco and Turkey, according to its 2020 annual report.

By comparison, its main competitor H&M relies on Asia for about 70% of its production, according to analysts. Critics of this approach say it puts the company at a disadvantage over its more nimble rivals in terms of bringing new fads to stores.

H&M declined to comment before its quarterly results Thursday, while Inditex did not respond to a request for additional information about its supply chain.

For those players who decide to move manufacturing closer to their markets, or “nearshoring”, the investments involved mean that there is unlikely to be a reversal in the near future.

Consulting firm AlixPartners said the shift to more regional or even national supply chains is here to stay.

“The more global the supply chains, the more things can and will go wrong,” he said in his COVID-19 disruption report.

Hugo Boss new CEO Daniel Grieder said this month that he expected to produce more products closer to where they were sold in the future. He added that the company has its own manufacturing plant in Turkey, produces shoe parts in Italy and bespoke suits at its head office in Metzingen, Germany.

“We will expand this (nearshoring) considerably. Then we will also be able to react more quickly to trends and more flexibly to bottlenecks. It is a real competitive advantage,” he told Manager Magazin.

WATCH THE SKY

In some countries like Vietnam, plant closures have added to the pressure. Nike, which makes about half of its shoes there, lowered its sales forecast last week and warned of delays during the holiday shopping season. Read more

Lululemon said this month that he is working to move production out of Vietnam where possible, increasing the use of air freight and prioritizing production for major fall holiday styles so alleviate problems in its supply chain.

Gap says it is also investing in air freight as it faces inventory delivery delays due to transportation congestion and factory closures due to a pandemic in countries from which it sources.

It’s not cheap, however; Shipping an entire ocean container of cargo by air is more than eight times more expensive, while for small shipments it’s about five to six times more expensive than current ocean freight rates, said Judah Levine , head of research at the global freight reservation platform Freightos.

Retailers are primarily looking to use the overhead option for smaller, higher-margin products such as clothing, computers and accessories and small household items, data from research firm Cargo Facts showed.

There are also other factors at play in Asia’s nascent industrial drift.

Even before COVID-19, rising labor costs in the region were shaking its low-cost luster for Western brands.

Real wage growth around the world rose between 1.6% and 2.2% in the four years leading up to the pandemic, with growth in the Asia-Pacific and Eastern Europe regions surpassing that of the rest of the world. Europe and North America, according to the International Labor Organization. Global salary report 2020/21

“The cost gap has narrowed considerably,” said Lorenzo Novella, director at AlixPartners in Milan specializing in the retail sector, adding that the high turnover of factory workers in China also made the level of less reliable service.

Benetton CEO Renon said customers now also prioritize quality over price.

“The race among clothing manufacturers for the lowest prices now seems to be secondary. Consumers are more quality conscious and want their clothes to last longer,” he said.

For family business Benetton, based in Italy’s northeastern Veneto region, the change in production is part of an effort to return to profitability. The brand, which has around 4,000 stores including 1,500 own and the others franchised, has posted an annual loss for eight years.

Attempts to turn the tide have been hampered by the pandemic, though Renon said the group was confident they could have a “really good Christmas” and be back in the dark soon.

Reporting by Elisa Anzolin and Silvia Aloisi; Additional reporting by Emma Thomasson in Berlin, Corina Rodriguez in Madrid, Anna Ringstrom in Stockholm and Siddharth Cavale in Bangalore; Editing by Pravin Char

Our Standards: Thomson Reuters Trust Principles.


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Fashion style

Shanaya Kapoor Puts Bold Fashion Cues For Date In A 6.6k Halterneck Dress | Fashion trends

The year 2021 was marked by the return of fashion trends, so no one was surprised when the iconic halter returned to the clothing radar this season, having first been popular during the Hollywood era. . The biggest and chicest trend of the season was Shanaya Kapoor who posed bold and daring evening fashion cues in a black halter neck dress.

Even before her big Bollywood debut, Shanaya turned heads and her sizzling look in Label Ritu Kumar’s black floral-print halterneck mini dress is enough to back our claim. Drawing on her social media, Shanaya had shared her sultry look that put fans and fashion enthusiasts alike into a frenzy.

The photo showed the diva wearing a fitted mini dress with a black hem adorned with brown floral prints and long sleeves cinched at the cuffs. The halter neckline added to the oomph factor as the dress ended with an asymmetrical hem, just above the thighs.

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Completing her outfit with a pair of bling gold peep-toe heels, Shanaya left her luscious tresses open over her shoulders. She accessorized her look with a pair of huge metallic gold hoops and a black leather belt that kept the ensemble at her waist.

Dressed in a touch of coral lipstick, Shanaya amplified the glam quotient with rosy, highlighted cheeks, kohl-rimmed eyes with streaks of black eyeliner, mascara-laden lashes, and full brows. Striking a sultry pose for the camera, Shanaya showed fashionistas how to look super sexy the next night.

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Completing her outfit with a pair of bling gold peep-toe heels, Shanaya left her luscious tresses open over her shoulders. She accessorized her look with a pair of huge metallic gold hoops and a black leather belt that kept the ensemble at her waist.

Dressed in a touch of coral lipstick, Shanaya amplified the glam quotient with rosy, highlighted cheeks, kohl-rimmed eyes with streaks of black eyeliner, mascara-laden lashes, and full brows. Striking a sultry pose for the camera, Shanaya showed fashionistas how to look super sexy the next night.

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The set is attributed to the eponymous label of Indian fashion designer Ritu Kumar, which boasts of everyday trendy and statement pieces inspired by Southeast Asia’s rich cultural heritage. The backless short dress in black floral print originally costs ??6,600 on the designer’s site.

Shanaya Kapoor Black Floral Print Halterneck Short Dress from Label Ritu Kumar (labelritukumar.com)

Consolidating its roots in the 60s and 70s, backless dresses marked a nostalgic resurgence in the 2000s before making a comeback this year. From Marilyn Monroe to Zendaya, the rediscovered love of the retro trend, the halterneck dress, inspired us to include this classic but very slightly risky style in our fashion wardrobe.

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French fashion

The Fiji Times »Local brands graced the London scene

Fijian designer Eferemo Ramokosoi officially presented his fashion label – Ramokosoi Fiji – during London Pacific Fashion Week (LPFW) earlier this month.

Launched at the Royal Horseguards Hotel in Whitehall, London, UK, the exhibition also included the works of other local designers such as Hupfeld Hoerder, Niurua Creatives and Vulagi Design.

LPFW Director Ana Lavekau said Ramokosoi Fiji is also presenting a collection curated for the Fijian and Fijian military community – Bula Festival the next day.

“It ended with a final editorial shoot last weekend at our prime Southbank location overlooking the River Thames and the London Eye,” said Lavekau.

Meanwhile, a native of Ovalau, Mr. Ramokosoi who grew up in Levuka got his first fashion glimpse in 2019 after attending a workshop coordinated by Fiji Fashion Week.

“I then attended the workshop and later participated in the mentoring courses organized by Fiji Fashion Week in 2019,” said Mr. Ramokosoi.

“By the end of the mentoring courses, I had managed to produce 10 items of clothing which were all featured in the Emerging Designers category.

“One of the 10 clothes I made was presented at the launch of Ramokosoi Fiji and Fiji Fashion Week, 2019, at the residence of the French Ambassador in Suva.

“This year 2021, I had a great opportunity to present Ramokosoi Fiji, a collection of men’s clothing to the world stage by participating in the LFPW.”


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Fashion designer

Anjali Phougat Honored to Design Outfits for Ohio State University Fashion Show Fundraiser for Victims of Domestic Violence | Bollywood

MUMBAI – Anjali Phougat partnered with Ohio State University as a designer for a fashion show on domestic violence and human trafficking. She said it was an honor for her to design outfits for a cause.

Phougat believes that true beauty is within and that people should grant privileges to others who really deserve it, but who do not have enough potential or resources to satisfy their desires. She felt honored when students from Ohio State University contacted her to design the outfits for this cause. They offered her money to design the outfits, but she refused. Funds raised through the show will go to educating victims of human trafficking and victims of domestic violence.

As a designer and fashion man, Phougat wants to send a message to the community that fashion is not just for exterior looks. She believes that members of her fellowship can still deliver wonderful messages, like using recyclable fabrics and providing a platform for people who deserve it. According to her, there are a lot of beautiful girls with a lack of resources and they can’t find the right platform. She thinks that design helps build self-confidence and helps someone build their personality, and going on stage wearing the right figure and the right clothes helps a lot in building self-confidence.

Phougat participated in the creation of the award-winning short film “Inclusion Through Unity” on inclusion and gender equality, which is a big issue within the South Asian community. She thinks a lot of people don’t talk about the LGBTQ community, including or breaking false beauty standards, supporting victims of domestic violence, and supporting victims of human trafficking.

The short film was also recently honored by the State of Ohio. Phougat shared the award with the film crew led by Alex Rogers. She sees recognition as a great accomplishment. The award went to the director and the whole team was honored.

The celebrity fashion designer and stylist has also taken many initiatives during the pandemic. She created a special designer mask and donated 100 cents in sales to an NGO that supports victims of domestic violence. She also donated numerous masks to frontline health workers in Ohio and provided PPE kits. Phougat has also tried to do something for the community which supports the education of children in the slums in India. She donates a percentage of the sales she gets from her website and social media to a cause.


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French fashion

Balmain Celebrates Creator’s Birthday With Live Show

PARIS, Sept.29 (Reuters) – French fashion house Balmain celebrated 10 years in the tenure of creative director Olivier Rousteing with a runway show featuring a host of famous models including Naomi Campbell, former French first lady Carla Bruni, Milla Jovovich and Natalia Vodianova.

Models strutted across the stage of a crowded music hall on the Seine in deconstructed clothing slit to show patches of bare skin, draped in chains and layered with bold shoulder jackets or floor-sweeping trenches.

At the end of the show, the designer bowed to the jubilant crowd, surrounded by a dozen models dressed in whimsical dresses covered with sequins.

The label welcomed thousands of fans to the hall for a two-day festival that included performances by Jesse Jo Stark, Doja Cat and Franz Ferdinand.

Dozens of brands are hosting in-person fashion shows during Paris Fashion Week, which runs through October 5, as slowing COVID-19 infection rates and easing restrictions have allowed events to resume interrupted during the peak of the pandemic.

Spectators at the Balmain festival could purchase food and drink as well as branded goods, including sneakers priced at 850 euros ($ 986) and bags of hair cosmetics.

($ 1 = 0.86 euro)

Reporting by Mimosa Spencer; Editing by Richard Chang

Our standards: Thomson Reuters Trust Principles.


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New York-based sustainable fashion brand presents eco-friendly and stylish new-age backpack at Kickstarter

CLE’s DREAM backpack is an incredibly stylish, practical and totally eco-friendly backpack that can be carried on any occasion.

The fashion industry, for all its pomp and glamor, is the second most polluting industry in the world. However, a handful of visionary fashion brands have taken over to enlighten the world on eco-friendly fashion which is strategically modeled to create stylish products without further harming the environment. One of them is New York-based sustainable fashion brand CLE which recently launched an advanced cruelty-free and eco-friendly backpack on Kickstarter. Entitled “DREAM Backpack”, the new-age backpack is driven by the philosophy that fashion is achievable without destroying the environment.

The DREAM backpack is made of 100% water, chemical, and cruelty-free vegan leather. The water-based synthetic PU leather used for the backpack has many advantages over ordinary synthetic leather, such as-

  • Fully water resistant
  • Free from destructive chemicals
  • Requires no maintenance
  • Comes with a 10 year lifespan
  • Holds up to 11 lbs
  • Displays a chic leather feel

“The fashion industry is one of the main culprits of the alarming problem of environmental pollution that we face today. Behind all the exotic leads, industry is largely responsible for 10% of carbon emissions, immense amounts of plastic waste and 20% of global wastewater. It is high time that we proactively take the necessary steps to stop the damage to the planet, otherwise the day of the apocalypse is right in front of us, ”said the spokesperson for CLE.

“We are a sustainable fashion brand and DREAM Backpack is one of our serious efforts to protect the environment with sustainable fashion without compromising the style quotient. Our latest backpack is whatever you want in your perfect backpack – it’s smart, stylish, sturdy, comfortable, versatile enough to match any garment or occasion, and of course durable. That’s why the name, ‘DREAM Backpack’. It’s time to change.”

The new-age backpack features a smart interior design to ensure easy organization of valuables. The internal part of the backpack includes –

  • 2 medium sized versatile elastic pockets ideal for a water bottle and umbrella
  • 2 slightly smaller open pockets for phones and other essentials
  • 1 large padded compartment for storing a laptop (13-15 “), a tablet or a diary

The inner liner of the backpack has been sustainably created from recycled PET plastic bottles.

Other important features of the DREAM backpack –

  • Adjustable air-cushioned shoulder straps provide ultra-comfortable fit and reduce shoulder strain
  • A sturdy loop on the top makes it easy to carry with one hand
  • Heavy-duty luggage strap ensures durability
  • Card holder features

“Our DREAM backpack will be your perfect partner, whether you are planning a trip, going shopping or driving for a corporate meeting. It’s incredibly stylish but also durable and environmentally friendly. In other words, this is “the” backpack you’ve been waiting for all this time. From now on, we plan to start mass production, hence this Kickstarter campaign. Your generous support will allow us to bring DREAM Backpack to life and make the world a better place to live.

Contributors will be rewarded with special Kickstarter discounts on DREAM Backpack units.

To show your support for the campaign, please visit Kickstarter.

Media contact
Company Name: KEY
City: new York
State: new York
Country: United States
Website: www.kickstarter.com/projects/1587218251/dream-backpack-inspired-beyond-fashion?ref=eq6b5s


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Fashion style

Tyra Banks’ craziest fashion moments on “Dancing with the Stars”


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