Business Branding - A Beginner's Comprehensive Blueprint

person icon Brent Dalley

Business Branding - A Beginner's Comprehensive Blueprint

The success of your company can and will be determined by your brand. Your brand determines who you will appeal to.

updated on icon Updated on Oct, 2023

language icon Language - English

person icon Brent Dalley

architecture icon Business,Business Branding,Success

Lectures -11

Resources -5

Duration -1 hours


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Course Description

Branding is all about the image of a business.  The concept doesn’t only include style, emblems, and logos but also the image of quality perceived.  The image perceived may be of total quality, reliability, and more.    

Branding is about the business and how a business is different from its competitors.  The purpose of a brand is to distinguish yourself from your competitors.  Once you make a distinguishing impact then an advertising campaign can be much more effective.    

The success of a company can be determined by a brand.  Branding includes many factors which help a company be successful.  these factors may include a website, marketing efforts, and anything that gives a company identity.  Consumers trust wholeheartedly a corporate image because there is a psychology in motivating purchasing decisions.   

In this course, you will learn what branding is, and we will go over the basics of branding.  You will discover how important it is to know the audience you are trying to reach and a few tips and how to determine who your audience is.  

We will go over logos and answer the question: Are they all that important?  We will take you through the elementary steps to establish your brand and your company identity.    

I will also talk about media considerations, how to establish a competitive edge and finally give you some tips to reinforce your brand.   

This is good stuff you need to know if you are starting a business or have already started it but aren't doing so well, so I'll see you in the first lecture.    

Who this course is for:

  • Anyone who is thinking about starting their own business and those that are already running a business but know it can be so much more.


What will you learn in this course:

  • You will gain a clear understanding of what business branding is and why it is important to your company

  • You will learn how to know your audience or customer by developing avatars to build your brand for.

  • We will also help you understand how to know your competition and how to work with media outlets to promote your brand.

  • You will learn how to reinforce your brand and how to gain a competitive edge.


What are the prerequisites for this course?

  • A basic understanding of the business you are in or want to be in

Business Branding - A Beginner's Comprehensive Blueprint


Check out the detailed breakdown of what’s inside the course

Introduction to the Course
11 Lectures
  • play icon Introduction to the Course 08:03 08:03
  • play icon Let’s Talk About the Basics 08:05 08:05
  • play icon Knowing Your Audience Well 08:26 08:26
  • play icon Logos – Yes, No, Why, Why Not 07:01 07:01
  • play icon Building Outward Recognition 04:53 04:53
  • play icon What Does the Competition Have to Do With Branding 05:20 05:20
  • play icon Now We Can Start Building Your Brand 11:15 11:15
  • play icon Branding is Your Identity 13:00 13:00
  • play icon Media – Friend or Foe 08:07 08:07
  • play icon Creating a Competitive Edge 05:56 05:56
  • play icon Concluding Lecture 02:55 02:55

Instructor Details

Brent Dalley

Brent Dalley

Trainer in: Leadership, Marketing, Family Counseling

For the past 22years Brent has owned and operated his own business.

He works from home, writing and producing training courses in personal development, leadership, and personal communications.

He consults and coaches winning teams and team leaders.

He is a personal coach to those seeking to improve their personal life.

With forty years' experience in leadership, he has gained a lifetime’s knowledge and experience.

Throughout his career Brent has received awards in education, sales performance, cost control and asset management, and employee/management relationships.

In his time away from the office he has volunteered as a counselor and coach to countless individuals and couples.

He is married to the same young lady he met 60 years ago and together they have two daughters and one son and 9 grandchildren.

His current interests are mountain biking, hiking and spoiling grandchildren.

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